Demystifying Performance PR: A Comprehensive Guide to Elevate Your Brand's Success
Multi-region team alignment
High-stakes narrative management
Enterprise workflow integration
Governance & compliance
Advanced analytics & dashboarding
Answer-engine and GEO strategy
in affiliate-attributed revenue during Cyber Week alone
year-over-year affiliate growth

in total revenue driven
pieces of press secured in 2025
avg press hits per month per client
more press hits than previous agency
leading brand partners
year client retention
In this comprehensive guide, we delve into the nuances of Performance PR, exploring its definition, methodology, and the unique approach Dreamday brings to the table.

"Dreamday has radically improved our affiliate program. The team immediately jumped into understanding our business, expanded the scope of the program, and helped us troubleshoot a complex platform migration. They have a hawk's-eye on efficiency, driving down wasteful spend and optimizing for high-quality partnerships and campaigns that result in more sales."
"Dreamday has been an incredible partner over the past two years. Their PR and affiliate teams are sharp, proactive, and a true extension of our brand."
"If you want an agency that's results-oriented and actually rolls up their sleeves, Dreamday is the move. What's really impressive is how their PR and affiliate teams work together seamlessly -- there's real synergy that translates into results. They are an extension of our team at this point and they're as invested in the outcomes as we are."
"We're continuously impressed with the team's drive, rigor, and creativity. Working with Dreamday truly feels like an extension of our team, and we're excited to keep growing together!"
"Infant formula is not your average CPG product, so when we decided to double down on product comms, we knew we needed a team who could think strategically -- combining earned and affiliate seamlessly. Dreamday has been that and more. Over the past year, we've been consistently impressed by their ability to stay ahead of the curve in an ever-changing media landscape."
"Dreamday is the only PR agency I've worked with that truly considers the business value behind the headlines. They understand the future of PR and how it's evolving beyond editorial, and they're helping reframe PR as a revenue-building tool rather than just a brand-building tool."
"Dreamday is a trusted, strategic partner. The team has helped us scale our affiliate program with consistent coverage in top-tier publications. It's refreshing to find an agency that is proactive, creative, and capable of keeping up with a high-growth startup. I can fully trust that they represent our brand with precision and care."
"Dreamday earned an average of 24% more press hits monthly and continued to drive our affiliate program successfully. The team understands the modern-day PR landscape, has relationships with top-tier publishers, and helps bridge the gap that many DTC brands face between traditional PR and affiliate marketing."
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