Pioneering The Future of PR
Dreamday is the original creator of Performance PR, coining the term in 2019 to encompass full-service PR and full-funnel affiliate marketing, combined into one synergistic scope and strategy. We drive award-winning PR and affiliate performance for our clients.
Full-service PR
Elevate your brand with our expert PR services, encompassing awards, business, brand, broadcast, thought leadership, media training, and strategic execution to ensure your story not only reaches but resonates. We are your strategic thought partners and an extension of your internal team to make your dream headlines a reality.
Affiliate Marketing
Let's face it: traditional affiliate marketing deserved its bad rap. Affiliate performance should not come at the cost of brand integrity. We offer full-service, white-glove affiliate marketing with a comprehensive full-funnel approach tailored to maximize ROI and amplify your brand's story. Our affiliate team drives consistent double-digit growth for clients YoY leveraging the thousands of 1:1 affiliate relationships with partners we've fostered over the past 15 years.
Performance PR
PR's impact should not be a black box. Discover the future of PR with our proprietary approach to Performance PR, blending traditional public relations with Affiliate Marketing for a comprehensive, data-driven approach that is proven to perform. We break the mold with unmatched transparency and measurable results to drive awareness, storytelling, and growth. Dreamday has future-proofed the industry with its Performance PR discipline that has driven industry-wide discussion around data-driven PR.
Collaborations & Partnerships
Boost your brand's presence and create a conversation with strategic, high-impact partnerships that are both timely and culturally relevant. Our agency excels in creating collaborations that ensure you cut through the noise and create compelling narratives that land with media.
Strategic Advisory & Support
From refining your PR strategies to optimizing affiliate partnerships, our expert guidance ensures every move aligns with your broader business goals. Partner with us to navigate the complexities of modern marketing with confidence and clarity.
Building editorially adored brands
& More
Our results speak for themselves
$100M+
affiliate revenue generated
4T
media impressions
50+
avg press hits per month per client
2-3x
the amount of press hits from previous agencies
100%
press growth YoY for clients
3+
year client retention
We help companies break through the noise & drive results
Experience unparalleled results with our agency's dynamic approach to press coverage and affiliate channel optimization. We don't just tell your story — we amplify it to drive traffic and revenue, ensuring maximum impact for your brand.
“Lauren Kleinman is the woman brands call when they want headlines. She‘s at the helm of Dreamday, the DTC Companies' favorite PR Agency. Lauren says the agency‘s success comes down to combining traditional PR outreach with an affiliate marketing strategy to help publishers size up business opportunities when partnering with a brand.” Listen the Interview
Meghan Coyle
“Dreamday is a four-year-old firm that specializes in combining traditional PR with affiliate marketing to drive earned media and subsequent sales for its clients, which are mostly direct-to-consumer brands. In the first eight months of 2023, the agency drove more than $6 million in affiliate sales for such internet cult products as Fly by Jing sauces and spices, inclusive apparel brand Girlfriend Collective, and Brightland oils and vinegars.” Read Article
Saleah Blancaflor
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“Fly by Jing, which works with performance marketing agency Dreamday PR has grown 121% month-over-month. They also sold out their Fly by Jing x Fishwife collaboration in three days.” Read Article
Gabriela Barkho
“One food and beverage brand represented by the firm Dreamday PR is on track to earn $120,000 solely in affiliate revenue in November, due mainly to the brand’s inclusion on various gift guides” Read Article
Kelsey Sutton
“To date, we have not had an employee leave the company, a fact that is attributed to an amazing culture. We are a transparent and welcoming company that prides itself on creating a diverse and inclusive workplace. We focus on all aspects of an employee's experience.” Read More
Inc Best Places to Work
“Consumer Goods Agency of the Year winner - a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR, who are shaping the bright future of the communications industry.” Read More
The PR Net Next Gen, 2023
“Performance-focused public relations company combining affiliate marketing and commerce PR to attain both quality and quantity in client publicity.” Read More
Inc Female Founder 200
“For some, quitting feels like an unraveling — a decision made when you’re at your wits’ end — and a leap into the unknown. But for others, like Lauren Kleinman, quitting is nothing more than a pivot.” Read Article
Danya Issawi
"Werner says that among Dreamday’s clients, the top gift guides brands are typically battling for space in Oprah’s Favorite Things, Real Simple, Wirecutter, the Strategist and CNN. 'Those are all outlets our clients tend to see the most success with in terms of clicks, sales and eyeballs on their brands', says Werner.” Read Article
Sarah D.
“The first-of-its-kind and award-winning Performance PR agency representing coveted DTC-first brands, is honored to announce the launch of its first Holiday Client Accelerator Program today.” Read Article
PR Newswire
“The first-of-its-kind performance PR agency sitting at the intersection of affiliate marketing and commerce PR. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate-only basis.” Read Interview
Interview with -Alison Koplar Wyatt-
“Dreamday is the first Performance PR agency with deep roots in publisher-based affiliate marketing and a specific focus on commerce and consumer PR. My team and I are relentless and resourceful and care deeply about every client. We take a less is more approach and only take on clients that we can’t say no to.” Read Interview
Interview with ShoutoutLA
“Affiliate marketing is still one of the most efficient channels. A client last year had analyzed Facebook Ads versus affiliate marketing, and affiliate as a channel was around 15 times more efficient and had 15 times higher ROAS than paid social.” Listen the Podcast
With Ramon & Blaine
“Lauren has been ahead of the PR curve– and is coming in hot with a spicy hot take - F**k being liked by everyone; success requires a single-mindedness that sometimes makes it a lonely road.” Listen the Podcast
Jaclyn Johnson
Dreamday In The News
Client Testimonials
“We’ve loved working with Dreamday! Over a 2-year partnership, they helped grow our brand presence by securing over 130 dedicated features on the brand and averaging over 140 placements/month. Not to mention, they’ve built out a robust affiliate program that’s contributed greatly to our overall revenue. The team is knowledgeable, communicative, and always on top of it!”
- May Saelee, COO, Girlfriend Collective -
“Lauren and The Dreamday Team have been transformative for our business! They know how to roll with the ups and downs of a fast-growing start-up and have met and exceeded all of our expectations both on revenue and on increased brand reach and awareness through premium press placements. The Dreamday Team feels like an extension of our team, in the best of ways.”
- Jazlyn, Head of Brand, Fly by Jing -
“The Dreamday Team brought tremendous insight based on their incredible experience! The team always had great ideas, and the relationships to bring those ideas through life. They are one of the smartest marketers around, period!" ”
- Shiza Shahid, Founder & CEO, Our Place -
“I’ve absolutely loved working with Dreamday over the last 1.5 years! Since the start of our partnership, Compartés’ business has grown tremendously and our products have been featured in some of my dream outlets like Vogue and GQ, helping to cement our status in the industry. I can’t say enough good things about the entire Dreamday team and their dedication to their craft!”
- Jonathan Grahm, Creative Director, Compartés -
“Dreamday has played a vital role in our continued growth. By getting Act+Acre involved with key press opportunities, targeting relevant publications, and successfully attracting new customers to our affiliate program. Their impressive understanding of affiliate marketing, coupled with their impactful PR efforts, has undeniably propelled our brand.”
- Tricia Rieger, Marketing Director, Act+Acre -
“Dreamday is a trusted, strategic partner. The team has helped us scale our affiliate program with consistent coverage in top-tier publications. It's refreshing to find an agency that is proactive, creative, and capable of keeping up with a high-growth startup. They have strong relationships with key media targets and I can fully trust that they represent our brand with precision and care.”
- Austin Dake, VP of Communications, Outer -
"Dreamday is the only PR agency I’ve worked with that truly considers the business value behind the headlines. They understand the future of PR and how it’s evolving beyond editorial, and they’re helping reframe PR as a revenue-building tool rather than just a brand-building tool."
- Annie Atwell, Director of Marketing, Juneshine-
“The Dreamday team consistently goes above and beyond to help ettitude stand out in a competitive industry. Dreamday earned an average of 24% more press hits monthly and continued to drive our affiliate program successfully. The Dreamday team understands the modern-day PR landscape, has relationships with top-tier publishers, and helps bridge the gap that many DTC brands face between traditional PR and affiliate marketing.”
- Kat Dey, Co-founder & President, ettitude -
“It's rare to find a partner as engaged and enthusiastic as Dreamday. They've embedded themselves fully in understanding our category, are consistently on top of initiatives and launches, and are as close to an extension of the team as you could hope for. This attitude and approach is only matched by the quality and consistency of coverage they secure. Dreamday gets shit done.”
- Andrew Gordon, Co-Founder & CRO, Jot -
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