Award-winning Communications & Performance PR Agency

“For years, PR has been obsessed with the ‘big glossy hit’–the idea that one placement in Vogue or The New York Times could move the needle on its own. That thinking is outdated. Consumers don’t build trust in one headline anymore, they build it in fragments across Substack newsletters, podcasts, YouTube creators, Reddit threads, and even AI-powered search results.”   Read Article

“Repeated, authentic creator storytelling over many months beats any one-off ‘so excited to try’ post—especially for a subscription-first brand,” said Lauren Kleinman, Founder of performance marketing agency Dreamday. “In today’s landscape, forging mutually beneficial creator relationships that build real trust is one of the most powerful brand moats you can have.”   Read Article

“Lauren Kleinman is the woman brands call when they want headlines. She‘s at the helm of Dreamday, the DTC Companies' favorite PR Agency. Lauren says the agency‘s success comes down to combining traditional PR outreach with an affiliate marketing strategy to help publishers size up business opportunities when partnering with a brand.”   Listen the Interview

“Dreamday is a four-year-old firm that specializes in combining traditional PR with affiliate marketing to drive earned media and subsequent sales for its clients, which are mostly direct-to-consumer brands. In the first eight months of 2023, the agency drove more than $6 million in affiliate sales for such internet cult products as Fly by Jing sauces and spices, inclusive apparel brand Girlfriend Collective, and Brightland oils and vinegars.”   Read Article

“Fly by Jing, which works with performance marketing agency Dreamday PR has grown 121% month-over-month. They also sold out their Fly by Jing x Fishwife collaboration in three days.”   Read Article

“One food and beverage brand represented by the firm Dreamday PR is on track to earn $120,000 solely in affiliate revenue in November, due mainly to the brand’s inclusion on various gift guides”   Read Article

“To date, we have not had an employee leave the company, a fact that is attributed to an amazing culture. We are a transparent and welcoming company that prides itself on creating a diverse and inclusive workplace. We focus on all aspects of an employee's experience.”   Read More

“Consumer Goods Agency of the Year winner - a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR, who are shaping the bright future of the communications industry.”   Read More

“Performance-focused public relations company combining affiliate marketing and commerce PR to attain both quality and quantity in client publicity.”   Read More

“For some, quitting feels like an unraveling — a decision made when you’re at your wits’ end — and a leap into the unknown. But for others, like Lauren Kleinman, quitting is nothing more than a pivot.”   Read Article

"Werner says that among Dreamday’s clients, the top gift guides brands are typically battling for space in Oprah’s Favorite Things, Real Simple, Wirecutter, the Strategist and CNN. 'Those are all outlets our clients tend to see the most success with in terms of clicks, sales and eyeballs on their brands', says Werner.” Read Article

“The first-of-its-kind and award-winning Performance PR agency representing coveted DTC-first brands, is honored to announce the launch of its first Holiday Client Accelerator Program today.”   Read Article

“The first-of-its-kind performance PR agency sitting at the intersection of affiliate marketing and commerce PR. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate-only basis.”   Read Interview

“Dreamday is the first Performance PR agency with deep roots in publisher-based affiliate marketing and a specific focus on commerce and consumer PR. My team and I are relentless and resourceful and care deeply about every client. We take a less is more approach and only take on clients that we can’t say no to.”   Read Interview

“Affiliate marketing is still one of the most efficient channels. A client last year had analyzed Facebook Ads versus affiliate marketing, and affiliate as a channel was around 15 times more efficient and had 15 times higher ROAS than paid social.”   Listen the Podcast

“Lauren has been ahead of the PR curve– and is coming in hot with a spicy hot take - F**k being liked by everyone; success requires a single-mindedness that sometimes makes it a lonely road.”   Listen the Podcast